GOAL & SUMMARY
A major branded hotel came to Lodging Interactive to develop a comprehensive lead-generation marketing campaign aimed at capturing new wedding event inquiries. Our team designed and executed a comprehensive Commingle360 marketing campaign encompassing a wedding website landing page, Instagram Direct Marketing messaging, SMS text messaging, instant document delivery of a customized wedding planning guide, and email marketing. The campaign successfully produced 345 warm wedding event leads within 90 days at the cost of only $2.60 per lead generated.
COMMINGLE360 OMNICHANNEL STRATEGY DEPLOYED BY LODGING INTERACTIVE
- Custom wedding website landing page creation and management
- Instagram DM, keyword-triggered, messaging campaign
- Keyword-driven text messaging campaign
- Immediate mobile-enabled document delivery service
- Email marketing campaign
- Lead generation database first-party data